1. What is Visual Brand Identity and why is it important?
· Definition of VBI
Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code. (businessdictionary.com)
· Reasons for using VBI
Its for the recognition and represent the brand.
· The importance of VBI in CC
Visual identity has been proven time and time again to be the foundation for customer recognition, preference and loyalty. It is the starting place for marketers to build value-adding associations.
2. Process of creation of VBI. Tools and examples
· What challenges are there?
If you're creating a good message and a good image, theres always the problem for the creativity, and to send the right message , like those companies that their logo
Also in my opinion the typography its really important, like if you see the letters of facebook anywhere you will remember the brand, and that happens every time.
· How do companies test their VBI?
· Examples of VBI (successful & unsuccessful)
Simple its not always better
This is an example of my home university they change the logo, for a simple and modern one, and it was a disaster, because the students and teachers didn't like it and there was a big shock for everyone and also because there was many others companies with the same kind of logo.
Bad Visual Brand Identity
Wrong Design Instituto de Estudos Orientais logo, people start to see weird things in your logo if you don't take care about the ditails
3. Elements of VBI
1) Choose the right name: a good name always have to sound good and its elemental to recognition.
2) Visual style:
3) Develop logo
4) Rights colors
5) Select typography
References
- https://www.waveapps.com/blog/visual-brand-identity-design/
- http://dvj-insights.com/dvj-solutions/branding/visual-identity-test/
- http://blogs.telegraph.co.uk/culture/timwong/100074717/brands-are-the-soul-of-a-company-even-if-their-mission-statements-make-you-want-to-throw-up/
- http://brandirectory.com/glossary/definition/visual_identity
- http://www.vim-group.com/125-visual-identity-important-for-strategic-brand-management