Problem:
How to implement storytelling in efficient corporate communication?
Learning Objectives:
Storytelling is an easy way to connect with the customers, stockholders and also to communicate with the employees and now with all the medias, the internet, etc. its easy to show your story around the world. This kind of communication also needs a lot of time, people and money. You have to create a good story that involves the emotions and transmit the vision and goals of the company trough a simple video. I think its expensive to make a big story but at the end if theres a good project and well organized it wont be a waste of time.
Some good examples are Coca.Cola they always involves meetings with families, friends, lovers making you think that with a coke you can keep close with everyone you love and make new friends.
How to implement storytelling in efficient corporate communication?
Learning Objectives:
- Why do/don't companies use storytelling in CC?
Storytelling is an easy way to connect with the customers, stockholders and also to communicate with the employees and now with all the medias, the internet, etc. its easy to show your story around the world. This kind of communication also needs a lot of time, people and money. You have to create a good story that involves the emotions and transmit the vision and goals of the company trough a simple video. I think its expensive to make a big story but at the end if theres a good project and well organized it wont be a waste of time.
- What makes an effective story and why? Find examples . An effective storytelling is the one that you can remember after seeing, it always need a good start because the bigginig of a story always attach the people to continue watching, and also combined the estor with emotions is a good way you can make a connection with the audience, build some trust for the brand.
Some good examples are Coca.Cola they always involves meetings with families, friends, lovers making you think that with a coke you can keep close with everyone you love and make new friends.
- How to determinate a target audience and which channels to use to read them?
References
Gomez, D. (2013, julio). bien pensado marketing. Qué es el storytelling y como usarlo en marketing. From :
http://bienpensado.com/que-es-el-storytelling-y-como-usarlo-en-marketing/
Ortega, A. (2014, abril). Young marketing. «Storytelling», una pieza clave para conectarse con sus clientes. From:
http://www.youngmarketing.co/storytelling-una-pieza-clave-para-conectarse-con-sus-clientes/
2013, august. Say Daily. 4 Secrets of Effective Brand Storytelling Across Channels. From: http://www.saydaily.com/2013/08/4-secrets-of-effective-brand-storytelling-across-channels
Gomez, D. (2013, julio). bien pensado marketing. Qué es el storytelling y como usarlo en marketing. From :
http://bienpensado.com/que-es-el-storytelling-y-como-usarlo-en-marketing/
Ortega, A. (2014, abril). Young marketing. «Storytelling», una pieza clave para conectarse con sus clientes. From:
http://www.youngmarketing.co/storytelling-una-pieza-clave-para-conectarse-con-sus-clientes/
2013, august. Say Daily. 4 Secrets of Effective Brand Storytelling Across Channels. From: http://www.saydaily.com/2013/08/4-secrets-of-effective-brand-storytelling-across-channels