DEFINITION
Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how.
(wikipedia definition)
community tool box
1. What is the structure of an effective communication plan, what important elements are there?
1) Understand your objectives (goals )
2) Target audience
3) Plan communication messages and channels
3) Monitor effectiveness (feedback )
[Mind tools ]
other Steps from Kotler & Keller
Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how.
(wikipedia definition)
- Why do you want to communicate with the community? (What’s your purpose?)
- Whom do you want to communicate it to? (Who’s your audience?)
- What do you want to communicate? (What’s your message?)
- How do you want to communicate it? (What communication channels will you use?)
- Whom should you contact and what should you do in order to use those channels? (How will you actually distribute your message?)
community tool box
1. What is the structure of an effective communication plan, what important elements are there?
1) Understand your objectives (goals )
2) Target audience
3) Plan communication messages and channels
- Newsletter
- Teleconference
- Notice boards
- CEO briefing
- Posters
- Lunchtime meeting
- Intranet article
- Launch event
- Team meeting
- Podcast on intranet
3) Monitor effectiveness (feedback )
[Mind tools ]
other Steps from Kotler & Keller
- Any examples of bad/failed communication plans?
http://www.triplepundit.com/2012/07/top-10-mistakes-cr-communications/
http://www.triplepundit.com/2012/07/top-10-mistakes-cr-communications/
2. What processes are involved in creating a communication plan?
3. How can you measure the effectiveness of your plan?
With a continuos feedback
- Are there any specific methods usually used for testing this?
Feedback is the key to ensure and measure the ongoing effectiveness of communications. By monitoring and responding to feedback regularly, communications can continue to address the needs and concerns of key stakeholders.
Feedback monitoring mechanisms will include:
Charles Sturt University
sources
http://bookboon.com/blog/2014/06/10-signs-poor-communicator/
http://smallbusiness.chron.com/effects-bad-communication-business-2880.html
https://www.theseus.fi/bitstream/handle/10024/61023/Haapaniemi_Lotta.pdf?sequence=1
http://www.mindtools.com/CommSkll/CommunicationsPlanning.htm
http://www.coreworx.com/pmi-study-reveals-poor-communication-leads-to-project-failure-one-third-of-the-time/
https://www.csu.edu.au/__data/assets/pdf_file/0005/187430/Research-Office-Communications-Plan.pdf
Feedback is the key to ensure and measure the ongoing effectiveness of communications. By monitoring and responding to feedback regularly, communications can continue to address the needs and concerns of key stakeholders.
Feedback monitoring mechanisms will include:
- Direct feedback – face to face communications will provide an opportunity for the audience to give feedback directly to the communicators identified in the communication matrix.
- Formal feedback – formal communication may be directed Managers, Directors or the Executive Director of the Research Office.
- Informal feedback – informal feedback will be obtained via word of mouth through HR Staff.
Charles Sturt University
sources
http://bookboon.com/blog/2014/06/10-signs-poor-communicator/
http://smallbusiness.chron.com/effects-bad-communication-business-2880.html
https://www.theseus.fi/bitstream/handle/10024/61023/Haapaniemi_Lotta.pdf?sequence=1
http://www.mindtools.com/CommSkll/CommunicationsPlanning.htm
http://www.coreworx.com/pmi-study-reveals-poor-communication-leads-to-project-failure-one-third-of-the-time/
https://www.csu.edu.au/__data/assets/pdf_file/0005/187430/Research-Office-Communications-Plan.pdf